More in Morinville Campaign
Welcome!
We’re the community that’s well known but not known well, and we’d like to change that. Let us show you what a great place Morinville is to explore and enjoy, to call home, and to build your business and invest in – and we’re only minutes away from St. Albert and North Edmonton.
Ours is a vibrant community of 11,000, where residents enjoy the peaceful, small town charm, that’s worlds away from the hustle and bustle, while still being conveniently close to everything they need.
What We Did
Graphic Design
Brand Strategy
Advertising
Print Design
Website Design
The new Economic Development brand is inspired by three insights:
1. Exploration
Morinville is well known but not known well.
There’s more to explore.
2. Possibility
There are opportunities in a growing community. Imagine the possibility.
3. big town, small city
Big town small city means it is rooted in
community strength, commitment and heart.
Live. Invest. Explore.
There’s always more in Morinville.
With an economic development brand in hand, and a collaboration with four Morinville housing developers, the ‘More in Morinville’ campaign was established. Assets included a website that focused on the three areas of awareness: visit, start a business, and live in Morinville.
The Campaign
The billboard component shows the flexibility of the campaign. The blank area can be used to promote events, highlight housing options, and showcase the community, simply by changing a word. The campaign also included animated type for television, digital display and social media.
The campaign was very successful, assisting in housing sales, business development, and visitor traffic.
More in Morinville will continue into 2025.
