AISCA: Educated Choices
By making an educated choice, you can find the right fit for your family.
One of the most profound choices a parent can make to set their child up for success is choosing the right school. That’s why, since 1958, the Association of Independent Schools and Colleges in Alberta (AISCA) has championed independent schools and choices available to parents across the province.
What We Did
Campaign Development
Copywriting
Graphic Design
Website
Video
Social Media
Toolkit
Banners
Independent schools are a target, and those opposed use misinformation to try and persuade the public.
The focus of this campaign was to dispel myths and misconceptions surrounding Alberta’s independent schools.
By shedding light on the facts, and by telling the truth, viewers will realize and understand that these schools provide a diversity of education not available in the public system; meet the same standards as set by Alberta Education; and save Alberta taxpayers over $150 million each year.
As AISCA is the caretaker archetype, the approach is one of being helpful, reminding Albertans of the many benefits and points of differentiation provided by Alberta’s independent schools.
We let parents do the talking. We asked parents to send us their video testimonials, and we were overwhelmed by the response.
Website visitors and social media viewers were engaged in multiple choice questions to deliver the truth about independent schools.
