Msichana
What We Did
Brand Platform
Graphic Design
Visual Identity
Photography
Video
Welcome to the fold
A luxury fashion house with a global cause
Msichana creates bold and powerful clothing with an influence of African textiles and bright colours. Beyond clothing, the brand empowers women in Africa by providing them with education, training and opportunity.
The logo resembles a pristine luxury folded garment. Just like a global hug, each side of the icon folds inwards.
Welcome to the fold is the official brand tagline. When a woman wears a Msichana piece, she becomes part of the Msichana movement—a global tribe of women who are ready to make their mark.
Brand patterns are used to embody the lively character of the Msichana brand. The patterns resemble elements used in African textiles. The designs can be used at any scale—from product tags to banners.
The brand reflects the courage, hope and love Msichana brings to women around the world.
Vibrant colours are paired with pastels to give the brand a bold, yet elegant feel.
Photographer: Darren Jacknisky, Bluefish Studios
MUA: Jessica Lockert, True Beauty Makeup Artistry