A John Cameron Experience
What We Did
Branding
Social Media Marketing
Digital Marketing
Strategy
Graphic Design
Let the Music Move You
It’s no secret.
John Cameron is a creator, an innovator, and more than anything else, a performer. Through Brand Story research we built an understanding of the vision he has for his organization. We discovered that John’s team uses the immense power of music to engage the audience to support a better world—to entertain and make an impact along the way. Simply put, to use music to change lives. We also know that those that are touched by a John Cameron show walk away with a new perspective. They are transformed. It is why his performances are now called A John Cameron Experience.
Let the music move you
This communication line is full of energy and life, and demands to be presented in a way that is exciting and dynamic. The flexibility of this positioning statement allows for it to be used across all John Cameron’s productions.
The wordmark is shifted on its side to amplify the meaning of the line.
The dotted star motif is in memory of Kristen Fersovitch. Her contributions left a lasting impression on audiences, and her legacy lives on in a celebration of life.
It’s an elegant design, and in application, the possibilities are limitless.
The typeface is big, bold, and high-energy.
