CCC: Centre for Cities and Communities
Change isn’t risky. Being stagnant is.
The University of Alberta’s new Centre for Cities and Communities (CCC) is a place of potential, a coming together to lead change in cities and communities across Canada and around the world. That’s a tall order, but not to worry. They have the history, the know-how, leading experts, and the next generation of leaders to make it happen.
The Met Agency had the opportunity to help create a MasterBrand Strategy for this new Centre, leading groups and one-on-ones through a series of exercises to truly understand this new and innovative concept and the awesome power of connection. The MasterBrand Strategy will guide the Centre now and into the future.
Through this work, we created a variety of materials based on the hero archetype.
What We Did
Graphic Design
Brand Strategy
Advertising
Print Design
Great places are built on new ideas.
That’s where you come in.
It’s a rallying cry for faculty, students and partners to recognize that we all have a role to play to make the world a better place.
Billboards, signage and online advertising follow this hero inspired headline copy.
