Royal Alexandra Hospital
What We Did
Illustration
Photography
Publication Design
Print Coordination
By the Heart, By the Numbers: Annual Report
The Royal Alexandra Hospital Foundation (RAHF) exists to improve the health of Albertans by raising funds and building community support for the Royal Alexandra Hospital and its medical centres of excellence.
Every year, the Foundation publishes a report to the community, where they share financial statements and profile the inspiring work and progress made at the hospital over the year. This year, the Foundation wanted a fresh, new and innovative way to tell their story.
By the Heart
By the Heart uses photography, inviting colours and heart-felt stories to show how the Hospital and centres have touched the lives of Albertans. The end result is an engaging and informative annual report that is fun to read and displays the complete picture. The report shows not just the financial aspect of the Foundation, but how RAHF impacts lives in a very meaningful way.
By separating the number and heart section, we created two very different books in one report, showing how people and finances play an equally important role in creating better health care for Albertans.
This year’s Annual Report to the community is appropriately titled By the Heart, By the Numbers. We essentially created two books, each with its own cover and focus.
By the Numbers
By the Numbers communicates the milestones and accomplishments of the four medical centres of excellence. Bright colours, lively illustrations and clear charts make it easy for the reader to see the financial impact the hospital and centres have made for so many Albertans.
The end result is an engaging and informative annual report that is fun to read and displays the complete picture. The report shows not just the financial aspect of the Foundation, but how RAHF impacts lives in a very meaningful way.
“The projects our organization has worked on with The Met have produced results that have gone above and beyond our expectations each and every time. From the kick-off meeting and brainstorming sessions, to the project management tasks and the final product we could not be happier.
The team at The Met is poised, creative and just an all-around great team to work with. They listen to our ideas and allow those ideas to inspire their own. They remain on-time, on-scope and on-budget while still producing knock it out of the park results. The proof is certainly in the pudding with this all-star team!”
— Lindsay Peddle, Director of Communications, Royal Alexandra Hospital Foundation