Summer of the Dragon
What We Did
Billboard Campaign
Radio
Graphic Design
Edmonton Valley Zoo
Komodo Dragons are serious business as the world’s largest lizard, growing to over 10 feet long and weighing in an impressive 150 lbs. These endangered species are extremely dangerous.
The Valley Zoo had special visitors for the summer of 2017 in the form of two female Komodo Dragons. In fact they have themed their visit as the Summer of the Dragon.
The visuals, including the billboards below, are a combination of lizard eyes from the Zoo's visual identity program, bold Komodo in type, and colours that are bright summer colours, with a dash of darkness to represent danger.
The radio spot, written by Dale Bochon, is in the style of Game of Thrones, with drama around the idea that dragons are real.