Alberta School of Business
What We Did
Brand Strategy
Graphic Design
Social Media
Copywriting
Advertising Campaign
Photography
Entrepreneurial Spirit
Calling all game changers
The Alberta School of Business at the University of Alberta continually adapts and changes to ensure students are equipped to succeed in an ever-evolving business world.
After conducting market research, brand audit and branding focus groups, it was determined that a brand platform was required to position the school as the environment where entrepreneurs thrive.
The brand platform: “Change the way you do business” positions the school in line with its entrepreneurial values, while standing out from the status quo of conservative business school advertising.
The new messaging and refreshed execution of the brand invites the students to experience what the School offers and change the way they do business.
Photos by: Cooper & O'Hara
“The University of Alberta School of Business hired the Met Agency to develop an integrated brand platform, which would reflect the goals identified in our new School strategic plan. Part of this process was to hold brand workshops with our faculty and staff, which were insightful, informative and excellent team-building exercises. Following these workshops, the Met was able to develop an entire suite of materials to help us execute the brand and convey our strategic messages; this included everything from audience-specific messaging and branded templates, to full-fledged advertising and social media campaigns. Not only did the Met deliver on-time and on-budget, but they were also accommodating, wise and really fun to work with.”
— Heather Newton, Executive Director, Marketing & Communications