Constructing a Powerful Brand
Alberta Construction & Safety Association
A Colourful Rebrand
- Branding and Identity
- Environmental Design
- Graphic Design Services
- Strategic Brand Research and Consulting
The Alberta Construction Safety Association (ACSA) provides safety advice and education for individuals and organizations within the construction industry.
The logo for the ACSA, which had not been changed in almost 30 years, did not accurately express the values and mission of the organization.
Our goal was to build a brand for ACSA that communicated their purpose with boldness and clarity.
Through focus groups and discussions with ACSA members, we hammered out the key messages and designed a blue print that would inform the new image of the organization.
The video below shows how the key elements and values influenced the new identity for ACSA.
“The ACSA would not have been able to complete this rebranding project were it not for the commitment and professionalism of the team at The Met Agency. The team was responsive, action-oriented, and always personable; they never failed us.”
Michael Hogan, Marketing, Communications & Reputation at the ACSA
The new image is a reminder of the leadership that ACSA promotes. It is a leadership that provides quality education and empowers people to make construction workplaces safer.
The best part? The ACSA brand provides a solid foundation that can be built on for years to come.