The Met Agency

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Edmonton, AB
T6E 1X6

By the Heart, By the Numbers

Royal Alexandra Hospital Foundation

Annual Report

  • Branding and Identity
  • Graphic Design Services
  • Marketing and Communications Planning

The Royal Alexandra Hospital Foundation (RAHF) exists to improve the health of Albertans by raising funds and building community support for the Royal Alexandra Hospital and its medical centres of excellence.

Every year, the foundation publishes a report to the community, where they share financial statements and profile the inspiring work and progress made at the hospital over the year.

This year, the Foundation wanted a fresh, new and innovative way to tell their story.

By the Heart uses photography, inviting colours and heart-felt stories to show how the Hospital and centres have touched the lives of Albertans. The end result is an engaging and informative annual report that is fun to read and displays the complete picture.  The report shows not just the financial aspect of the Foundation, but how RAHF impacts lives in a very meaningful way.

By separating the number and heart section, we created two very different books in one report, showing how people and finances play an equally important role in creating better health care for Albertans. This year’s Annual Report to the community is appropriately titled By the Heart, By the Numbers. Making a flipbook, each book has it’s own cover and focus.

By the Numbers communicates the milestones and accomplishments of the four medical centres of excellence. Bright colours, lively illustrations and clear charts make it easy for the reader to see the financial impact the hospital and centres have made for so many Albertans.

The end result is an engaging and informative annual report that is fun to read and displays the complete picture.  The report shows not just the financial aspect of the Foundation, but how RAHF impacts lives in a very meaningful way.

A special thank you to Christy Dean photography for her contribution to By The Heart.

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