The Met Agency

Suite 200, 10436 81 Avenue
Edmonton, AB
T6E 1X6

A Home Away From Home

Compassion House

Support a Stay

  • Branding and Identity
  • Copywriting and Editing
  • E-newsletter and Direct Mail Development
  • Environmental Design
  • Video Production
  • Website Design and Development

Sorrentino’s Compassion House is a haven for women travelling to Edmonton for breast cancer treatment. The house is a warm, inviting and modern space for guests to discover a safe and quiet place where they can come together and focus on what matters most: fighting cancer.

The Met Agency has had the privilege of working with this amazing organization for the past six years. We began as a sponsor of Fashion with Compassion—their major annual fundraiser—designing the event materials, building the theme, decorating the space and taking the lead on creative.

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In 2014, Compassion House Foundation wanted to introduce a new fundraising initiative at Fashion with Compassion. A guest of Compassion House pays $25 per night to stay, but the true cost is $125 per night. The idea was to provide donors with something tangible that would enable them to see the value of their contributions.

The campaign was called Support a Stay. We were asked to create a campaign that connects on a more personal level.

The creative was bold and simple to understand. The focus was to offer event goers an opportunity to make a difference by supporting a guest for a day, a week, or even their full stay at the house. Compassion House Foundation set a goal for the first year: 600 stays at $100 each, a total of $60,000. 

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This goal was surpassed in the first half hour. The total Support a Stay revenue generated was $170,000, or 1,700 supported nights. Donors made a personal connection with the women who stay there. Supporters had an opportunity to get involved in a very small way, and by doing so could envision how their support made a very significant difference and touch a person in need.

“We have had the pleasure of working with The Met Agency for six years on Fashion with Compassion. Every year we try to bring the event to the next level by working with great suppliers who can help us envision our ideas and bring them to life. But it starts with a theme that helps connect with ticket buyers and connect to our cause. We count on The Met Agency to help drive the theme, build the creative, and work with us to make the best event we can possibly produce.”

Mellissa Kraft, Executive Director

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