The Met Agency

Suite 200, 10436 81 Avenue
Edmonton, AB
T6E 1X6

Knock Knock

Nick Ross |

I was always the class clown. I was loud, obnoxious, and would cram jokes into conversations regardless if they were funny or not. It wouldn’t be until the end of high school that I realized some of the funniest things were quiet, thoughtful or subtle. It was this entire method of thinking that helped me become the copywriter I am today.

I never actually had plans to become a copywriter or work in the advertising industry in any way; I actually wanted to write for late-night TV. I was writing for a few comedy websites and was even hired as an intern for The Daily Show and Late Night with Seth Meyers but it never panned out due to visas. A photographer friend of mine had worked with The Met Agency before and recommended that I maybe try interning there instead. I was their first ever copywriting intern and it was in those couple months that I fell in love with advertising.

My advertising experience at the time came only from watching the TV series Mad Men and making fun of bad commercials. I started writing some headlines for different companies and had a blast brainstorming with designers, but I never realized that this was something I loved until I saw an ad I had written on the side of a bus. It was amazing to see a concept from my head turned into something physical and tangible.

It was during my internship that I realized how similar advertising was to comedy. When you write a joke, you have to picture you’re audience. Without an audience, you don’t get a laugh. So when you write an ad, you are focusing on who is going to see this and who is it for. You also are trying to make a connection with that audience. You try making a lasting impression; something they can remember and share with others later.

I still write jokes, but now almost a year later I am a full-fledge copywriter here at The Met. The Met got me started along this path and I couldn’t be happier to still be working with them.

I want a different kind of ad agency.

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